Scams cost the UK an estimated £10 billion every year. Yet, most of these crimes go unreported—often because victims feel ashamed or foolish. The criminals involved in these scams are highly sophisticated, making them hard to track and stop. Professor Keith, Founding Director of the National Centre for Cross-Disciplinary Social Work and a leading voice in safeguarding, joined Mal Pope to share vital insights on why scams are so prevalent and how to stop them.

Released on 13 Jan 2026