How would you advertise the Bible?
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YouVersion has taken its Bible app to the big screens of Piccadilly Circus, partnering with UK ministries to celebrate Global Bible Month. But does advertising faith in mainstream spaces really work? And how do you grab the attention of passers-by? Esther Higham spoke to David Hill, founder of Try Praying, and advertising creative director Chas Bayfield, behind the iconic 1999 "Che Jesus campaign", to find out.
Released on 2 Nov 2026
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