Spring Harvest is arguably one of the most identifiable UK Christian festivals in the calendar seeing between 10 and 20 thousand people descend upon Butlins in Minehead each Easter for family-themed activities, worship and bible study.

Now it has a new leader at the helm- Jo Moir - whose deep background in the Salvation Army has given her plenty of experience mucking in and dealing with different types of people.

The former midwife grew up in Guernsey to parents who were part of the Salvation Army but in her early teens she walked away and got in with a 'rough crowd'. A prayer brought her back as her mother went to Africa and looking back now she regards her time as a prodigal as valuable.

Moir describes the Salvation Army as Christianity with 'its sleeves rolled up'. It is no doubt her open and vibrant personality that brought her to the attention of the BBC, which led her to feature in a documentary, later becoming friends and mentor to the comedian Paul O'Grady .

In this interview with Premier Christianity editor Sam Hailes, she talks about her fascinating family history, the opportunities she believes there are for God to move at big Christian events and the importance of all Christians to ask themselves 'why' they're doing whatever it is they're doing.

The Profile is brought to you by Premier Christianity, the UK’s leading Christian magazine. Enjoy thought-provoking Christian content, including the latest news, inspiring interviews, and exclusive commentary on all that God is doing in the world today. Grab the next 3 issues for just £6. Subscribe today at premierchristianity.com/subscribe.

Released on 26 Feb 2026